Management Practices

10 Technologies: Webcams

Rosanne Ullman | July 26, 2011 | 9:32 AM

When Mitzi Bishop, owner of Bishop’s Salon and Day Spa in Nashville, Tennessee, discovered a salon webcam was a window into her world, she tapped into a whole new level of marketing and client education. “I initially got the webcam so I could send clients home with their own personal blow dry video. I show them what products I’m using, how I’m using them and walk them through each step of the finishing process, then I sign the DVD like a record and off they go,” says Bishop.


Bishop started doing short client instructional videos on Mondays at 6 p.m., which she shoots with her iPhone. Earlier in the week she’ll post a notification on Facebook and tell clients what she’ll be teaching with a list of supplies they need to gather for the class. Clients have the option of purchasing a $10 ticket for the in-salon class or catch the finished instructional video for free on Facebook.

“For example, I’ve taught classes on how to apply false eyelashes, how to spray-tan your own face and different methods of make-up application,” says Bishop.

Bishop also webcams some of the instruction she gives her stylists during Monday night in-salon educational classes and allows outsiders to watch via the webcam portal on her website. “You’d be amazed at how much the general public is interested in cutting and coloring education,” she says. “We knew how popular it had gotten when the webcam went down for a few months. I got e-mails from all over the country, and as far away as Switzerland and England.”

The salon also encourages clients to get a little webcam footage of their new salon styles and post them to their own Facebook accounts, which in turn exposes the salon to a whole new network of “friends.”

“The camera makes a tiny little beep when it is turned on and off, and on Saturdays it’s constantly pinging,” laughs Bishop.

“We’re using technology to create a better experience for our customer and to stay ahead of the game,” says Bishop. “We’re still doing the same great hair cuts we’ve always done. Clients don’t necessarily need all those extra things, but they love that you’re investing in them.”

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More