Management Practices

Highlighting Help

July 10, 2011 | 5:22 PM
The service buzz

Highlighting Help
On the menu: Goldwell’s New Blonde Highlight Recharge Service
Target client:
Anyone who wants to eliminate regrowth challenges between highlight services.
New Concept + Speed
In just five minutes, this service revitalizes existing highlights at the halfway mark. Lifting the darker, natural hair up to 1.5 levels, New Blonde softens harsh contrasts that develop between appointments.

Do the math*

A client who gets highlights every 12 weeks would come in at the six-week point for the Recharge. If you price Recharge at 30-50 percent of your highlighting fee, your potential gross revenue increase could be:

• $30/New Blonde Highlight Recharge Service
• 30 highlight clients/week
• $900/week x 52 weeks = $46,800/year

“New Blonde is part of Goldwell’s strategy to support and partner with our salons by giving them tools to increase their revenue through new service concepts and exploiting new areas of business,” says Diana Carpenter, brand manager of color and texturizers. “At Goldwell, innovation rules.”

• Topchic shades refl ect popular and runway trends.
• The exclusive Depot System delivers precise measurement, limited waste, customized color formulation and a professional image when displayed in front of clients.
• The new Color Box provides growth-producing turnkey concepts such as permanent Color Centers—central units for the color consultation, formulation, application and merchandising.
• Recently launched Men ReShade, which fades on tone, blends gray in five minutes at the shampoo bowl.

“From our research, we know that salons average 30+ highlight services a week,” says Carpenter. “New Blonde allows the salon to introduce new service concepts and increase their revenue by up to 30 percent!”**

Trend Alert

New Blonde also is ideal for supporting a full highlights service. By softening the base level between highlighting sections, New Blonde creates a seamless, natural blonde look.

** Based on Goldwell research

* Example is for illustration purposes only. Pricing is at the sole discretion of the retailer or salon. Actual results may vary. Not all products or offers available in all areas.

More new services:
Gloss and Shine
Scalp Help
Priority: Healthy-Looking Hair
Highlighting Help
Smooth and Straightforward
Skin Care Products: Three Sure Things
14-Day Nails

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More