Management Practices

Scalp Help

July 10, 2011 | 5:22 PM
The Service Buzz

On the menu:
Nioxin Scalp Renew Treatment

Target client: Any hair client, male or female, whose hair is fragile, has started thinning or has become fl at and dull from product buildup.

Innovations: New Concept + Speed + Next Level of Beauty

Do the math*
This service is recommended every 4-6 weeks. Ask your clients to come in 15 minutes before their appointment so that you can apply the cream and massage it into the scalp for 10 minutes. If you charge $50, your potential gross revenue increase could be:

• $50/Nioxin Scalp Renew Treatment
• 10 clients/week
• $500/week x 52 weeks = $26,000/year

Beautiful hair begins with the skin on the scalp. Nioxin’s Scalp Renew Treatment, a 10- to 15-minute scalp dermabrasion—a facial for the scalp— delivers immediate results by removing buildup on the scalp from products and the environment, clearing any sebaceous gland blockages and sloughing off dead cells.

“We recommend Scalp Renew to at least 75 percent of our clients,” says salon owner and Nioxin Ambassador Sonya Dove. “I’ve been surprised at how many clients like the idea of treating their scalp, and once they have it done they usually repeat it. They notice that it stops breakage and has so many positive aspects. Who doesn’t want bright, shiny hair and a clean scalp? Plus, Nioxin products all are very light and smell fantastic!”

Don’t Miss This

Scalp Renew works best when supported by at-home care with Density Restoration and Nioxin’s 3-Part System. According to studies, this comprehensive combination has been shown to reduce hair breakage by 54 percent.** It also helps salons achieve their retail goals.

Trend Alert

Nioxin education focuses on helping stylists during the consultation to approach their clients about any hair thinning issues. Studies show that thinning is a concern for 7 out of 10 salon clients.** “This treatment is very simple, and that has made it easy for our salon pros to explain it to clients,” Sonya Dove reports. “We also gave the treatment to all of our stylists so that they could recommend it from personal experience.”

More new services:
Gloss and Shine
Scalp Help
Priority: Healthy-Looking Hair
Highlighting Help
Smooth and Straightforward
Skin Care Products: Three Sure Things
14-Day Nails

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