Management Practices

Marketing: Chreky Promos

July 10, 2011 | 5:21 PM

The e-newsletters sent out each week by Andre Chreky: The Salon Spa in Washington, DC, feature a number of topics—they write about promotions, product launches, trend reports, salon and spa tips...but what really sets them apart from other salons is that they feature “Chreky fans.”

Marketing: Chreky Promos

“We like to blog about our clients and staff,” says Serena Chreky, co-owner of Andre Chreky Salon and Spa. “Our current ‘Get Chreky’ promo features our client, Grace Mashore. She appears on our website homepage, in our e-blasts, and also graces our March postcard.” Here is a clip from the salon’s latest feature:

“Grace Elizabeth Mashore has been coming to our salon since she was ‘knee high to a tadpole.’ We remember how she’d delight in playing princess, basking in the primping and pampering of getting her beautiful hair tended. Who would have imagined that wee Grace would grow up to be a recruited athlete, playing for one of the top college basketball teams in the country, the Stanford University Cardinals! We’re so proud of Grace–we’ve enjoyed watching her grow and we’re always thrilled when she books an appointment during her too-few college breaks.”

The salon has been doing a number of marketing campaigns since they opened in 1997 but their “Get Chreky” campaign, launched in September 2010, has been their most successful. “Our e-newsletters promote a sense of ‘family’ for our makes it intimate and tangible,” says Chreky. “We write in our blog from time to time about our VIP guests, too. Everyone enjoys reading about the movers and shakers in the nation’s Capitol.” For more information about this salon, visit

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