2011 Business Forum: A Salon and Spa Owner Dialog
Reuben Carranza, CEO North America for P&G Salon Professional, urges salons to take back their clients by leading an exploration deep into the beauty consumerâs mind.
LAST YEAR at the Salon Business Success
Forum at Americaâs Beauty Show, Reuben
Carranza, CEO North America for P&G
Salon Professional issued a rallying cry,
âTake Back Your Salon Clients!â The learning session dove deep in the P&G
data vault and offered owners
for unraveling the mysteries
of todayâs beauty consumer and shed light
on the non-salon companies vying for the
In March 2011, that rally builds momentum at the 2011 Business Forum: A Salon and Spa Owner Dialog, sponsored by ABS and P&G Salon Professional, and powered by SALON TODAY. The forum will host three sessions designed to help owners grow their businesses through a better understanding of key client audiences, gain more of those clientsâ beauty dollars, retain more new clients and polish their leadership skills.
âAt this yearâs forum, we will share P&Gâs expansive learnings about todayâs beauty consumer and how to attract her for both service and product sales,â says Carranza.
âOur research shows that by focusing on your salonâs core beauty shoppersâthose clients who rely heavily on your expertiseâ and structuring your business on their experience in the salon, we will all win.â
During the forumâs first session, an eclectic panel of successful salon owners, consumer-shopping experts and beauty editors will guide an exploration into the minds and spending habits of todayâs salon clients.
Theyâll help attendees identify which beauty consumers make the best clients and discover how to exceed clientsâ desires and learn why clients buy or donât buy at the salon. A learning lunch following the session will allow attendees to network with peers and compare their own client observations and understandings.
Through an interactive session in sustainable leadership, the third session helps owners take this new knowledge home and implement new strategies in the salon. This session helps owners identify what leadership looks like today and how to sustain leadership behaviors. Finally, attendees will discover how the best leaders maintain a work/life balance.
The 2011 Business Forum will be held March 13, at Americaâs Beauty Show in the McCormick Center in Chicago. Tickets for the class, which offers three continuing education hours and a one-year membership in Cosmetologists Chicago, are $150. For more information or to purchase tickets, visit americasbeautyshow.com.