Management Practices

Crystal Focus Salon Coaching

July 10, 2011 | 5:12 PM
Crystal Focus Salon Coaching

| 877-378-8212 or 248-613-7009 |
Owner: Kristi Valenzuela

Crystal Focus Salon Coaching

Crystal Focus specializes in helping salon owners discover their true profit potential by introducing goals and rewards for the front desk team. Areas of focus are pre-booking, retail, additional services, gift cards and referrals.

Why we’re different: We offer customized, private, in-salon front desk training designed to uniquely incorporate your salon brand, current systems, and future growth potential.

How we work: The Front Desk Doctor Workshop, a full-day workshop, is available in multiple cities across the country for $150 per person. Full-day customized in-salon workshop available: full-day fee starts at $2,000. Phone coaching available for $200 an hour or by package. Additional Front Desk Training Success products include manuals, audios, videos and individual tracking materials.

Catch us at: Redken Symposium: Las Vegas, Jan. 15-17; Insider Event: Grand Rapids, MI, Feb. 27-28; The Front Desk Doctor Workshop: Grand Rapids, MI, April 11; Insider Event: Carmel, IN; May 1-2; Premiere Show: Orlando, FL, June 4-5; The Front Desk Doctor Workshop: Roanoke, VA, July 31-Aug. 1; The Front Desk Doctor Workshop: Indianapolis, IN, Sept. 26; Insider Event: Perrysburg, OH, Sept. 11-12; Ocean City Show: Ocean City, MD, Sept. 18- 19; GROW: Columbus, OH, Oct. 2; GROW: Novi, MI, Oct. 3.

Our advice: “Create an organized and time-lined plan of action for new principles of success—don’t try to implement everything that a consultant has shared with you at once.”

2011 wisdom: “Keep your eye on what the big stores are doing to market to new business and to retain business; such as gift with purchase, voucher for your next visit, loyalty programs, etc.”

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