Groupon.com, a relatively new city-specific discount
website, is proving the idea that group coupons can be
a great asset to the professional salon industry.
Rather than offering basic, old-fashioned discounts,
Groupon allows for businesses to get involved with “collective
buying,” meaning they offer a discounted rate to
consumers only after a certain number of people have
agreed to pay the discount. According to Groupon, the
beauty industry is beginning to take advantage of this
unique marketing system, including:
$25 Massage ($60 value) at Essence of Tranquility in Cleveland, OH.
$65 Package ($139 value) at Natural Body and Spa Shop in Washington, DC.
$60 Spa package at Image Nails Skin Beauty in Chicago, IL.
$25 Haircut ($60 value) at Milvali Salon & Cosmetics in San Francisco, CA.
When a business is featured on Groupon, there are no other features in that city for
the day. As a minimum number of people must buy for the offer to be valid, Groupon
guarantees paying customers. For details, visit groupon.com.
After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops on of his Van Council locations in Atlanta and comes home with a list of management ideas.
At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.
When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Before she takes the stage at the Data-Driven Salon event in Atlanta June 25-26, Hair and Co. BKLYN's Allyson King shares her goal-setting process with her employees and it all starts with the big picture.