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Management Practices
Be Our Guest: Successful Client Strategies for Retention, Referral and Prebooking
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.
Management Practices
Gadabout's New Resource Center Gives Team the Space to Create
Gadabout’s Frank and Jana Westerbeke elevate the in-salon educational experience with a new Resource Center, which they are lovingly promising to share with the industry and the community of Tucson.
Management Practices
Salon Disegno Designs Clever Recruitment Strategy
When the owners of a four-location salon company identify recruitment as their biggest challenge, they design a clever plan for getting to know the best students to come out of local schools.
Management Practices
How Communal Styling Stations Can Boost Salon Productivity and Improve Culture
Seeking a way to make her 900-square-foot salon even more productive, Tammy Erhbaker designs a communal station system that also promotes camaraderie.
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Getting Serious About Social
A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.
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Creating Leadership Opportunities Within the Salon
Annastasia Salon in Portland, Oregon, designs new leadership roles for top-performing stylists, creating more hands-on, peer-to-peer coaching opportunities.
Management Practices
Why Capturing an ST200 Honor for 2018 is Particularly Meaningful
It seems many salon and spa owners were more than ready to kick 2017 to the curb. Some of our Salon Today 200 honorees talk about why 2017 was such a tough year, and how that makes capturing an honor in 2018 so very sweet.
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2018 Salon Growth, Part 2
On the 12th Day of the 12 Days of the Salon Today 200, we wrap it all up with the second half of the 2018 honorees in Growth. These salons and spas worked hard to realize gross sales growth of 10.41% and above between 2015 and 2016. Meet these great salons!
Management Practices
2018 Salon Today 200: Growth, Part 1
On the 11th Day of the Salon Today 200, we celebrate the first half of the 2018 honorees in Growth. These salons and spas have learned to master a number of best business practices to continually grow their service and retail dollars.
Management Practices
Salon Today 200: Retention and Referral
On the 10th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas that know a new client is silver, while a retained one is gold. These salons diligently developed programs to drive prebooking rates, referrals and retention.
Management Practices
2018 Salon Today 200: Retail and Merchandising
On the 8th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who rally around retail, creating beautiful displays and enticing promotions, as well as answering clients' needs with education and recommendations.
Management Practices
2018 Salon Today 200: Inventory Management
On the 7th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who know inventory management is the supreme balancing act. Keep too much stock and their cash is tied up in the stockroom, keep too little and they miss valuable sales. Meet the 2018 honorees in Inventory Management.
Management Practices
2018 Salon Today 200: Philanthropy
On the 6th day of the Salon Today 200, we celebrate the salons and spas who lead with the heart, searching their communities for causes where their talent, time and money make the most positive change. Meet the ST200 honorees in the category of Philanthropy.
Management Practices
2018 Salon Today 200: Employee Education
Meet the 2018 Salon Today 200 honorees in Employee Education. These salons constantly develop systems to strengthen the skills and confidence of their new team members, while encouraging and supporting their seasoned staff to continually stretch creatively.
Management Practices
2018 Salon Today 200: Technology
On Day 4 of the 12 Days of the Salon Today 200, we introduce you to the savvy honorees in the Technology category. They've learned to leverage a variety of evolving technologies to reach their full potential and keep all salon systems running strong.
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