AS A BUSY SALON OWNER, you may not
have the time to tiptoe through the
tulips, but take a moment to mentally
take that walk anyway. Now is the time
to focus on spring and summer
in the salon—celebrate the new
season, refresh your service
menu and do some serious
Spring cleaning. Consider this:
>>April 22 marks the 40th anniversary of Earth Day, the
holiday that’s become central to cause marketing in salons
around the country. Look for a green philanthropy in your
community and see how you can help—whether it’s committing
your business to a renewable energy source, raising money for a green cause or
cleaning up a local park. Communicate your efforts to staff and client and elicit their
support—a feel-good project is the perfect vehicle for bonding with both.
>>Now through August marks the high season for pedicures, highlights, body care
treatments and sunless tanning services. Create a few new services or packages and
design a special seasonal menu that triggers your clients’ warm weather impulses.
>>Gather the staff, close the salon early on a slow day and sponsor dinner and a
movie. Not only is Chris Rock’s Good Hair, now available on DVD, a good laugh,
it’s an eye-opener, even for the most skilled stylist. Throw in a few pizzas, and it’s a
cheap and easy team-building activity.
>>On Tabatha’s Salon Takeover, Madame Coffey is famous for giving salons
the white glove inspection. What would she say about your salon? Give yourself a
tough and thorough inspection to jumpstart your spring cleaning. Make a list and
determine what needs to be done immediately, this week, this month and in the near
future. Divvy up tasks amongst the staff, and start a repair fund that helps with jobs
requiring a little more expertise.
After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops on of his Van Council locations in Atlanta and comes home with a list of management ideas.
At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.
When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Before she takes the stage at the Data-Driven Salon event in Atlanta June 25-26, Hair and Co. BKLYN's Allyson King shares her goal-setting process with her employees and it all starts with the big picture.