At Beau Monde Spalon, in St. Johns, Florida, owners Carl Slack and Reggie Stephens realized that their staffers are exceptionally motivated by contests and competition. They recently ran a contest designed to increase retail sales, with successful results. The three top-retailing stylists were rewarded with an all-expenses-paid trip for six days to Goldwell’s Trend Zoom in Las Vegas. At the conclusion of the contest, the salon hopped right back into another contest, to demonstrate to technicians that even in a stressful economy, professional product recommendations will result in real retail growth.
“Our goal was to demonstrate that retail sales were there to be made and to redevelop a habit of providing consistent professional recommendation, even in the hardest of economic times,” Slack and Stephens say. The second contest ran for eight weeks, with the reward being an additional paid week off to spend with their family at a beach house.
To ensure they made progress on their goal of exceeding the previous contest performance, minimum requirements of $4,000 in retail sales were set. “As a testimony to what we had been coaching our stylists on, the winner of the first contest won the second contest; demonstrating that with consistent professional recommendations, you can continually retail professional products in a declining retail market, even over an extended period of time.”
After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops on of his Van Council locations in Atlanta and comes home with a list of management ideas.
At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.
When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Before she takes the stage at the Data-Driven Salon event in Atlanta June 25-26, Hair and Co. BKLYN's Allyson King shares her goal-setting process with her employees and it all starts with the big picture.