Close
Management Practices

Cash for Clunkers, Salon Style

Stacey Soble | July 10, 2011 | 2:41 PM

Inspired by the federal government's Cash for Clunkers program, Karie Bennett, owner of the Atelier Lifestyle Salon Spa in San Jose, California devised a marketing program that encouraged cosmetic sales by giving clients a bonus for bringing in their used lipstick tubes.


In exchange for their non-Aveda lipsticks, clients were offered $2-off each of Atelier's new Aveda model, with a limit up to six. "I thought it was an idea that could be applied to a few different categories, but it's a fact that during times of recession, lipstick sales go up," Bennett says. "I thought the two ideas could be fun together."


The salon communicated the program to clientele through an e-blast that also offered up the benefits of the lipstick line  and included a user review. "Many people forwarded it to their friends, and it ended up having the highest open rate of any email we've sent out!" says Bennett. "The local paper ran a mention about it, and the exposure was great for us. It focused attention on our whole line in general, and many of the people wound up purchasing more than just a lipstick."


Bennett put all the used lipstick tubes in a jar for display, which prompted more interest. "It's been fun to see what's been traded in."


Since initiating the idea, Bennett has seen it adopted in other salons across the country. "Great ideas are meant to be shared, and I'm so flattered that it's been embraced so well," she says. "Unlike the national program, we won't run out of funds for this program! We may just have to keep running it for a while--as long as no one tries to trade in a Honda!"

 Cash for Clunkers, Salon Style

Karie Bennett

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More