Salon of the Year

First Runner Up: Intrigue Salon

July 10, 2011 | 2:39 PM
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FIRST RUNNER UP: Intrigue Salon Marietta, Georgia Owner: Jeff South Salon established: January 2008 Salon style: Innovative, fresh, sleek Square footage: 4,410 Styling stations: 20 Treatment rooms: 0 Equipment: Takara Belmont, Etopa, Freestyle Systems Furniture: Columbia Beauty Supply, Neill Corp. Total design investment: $1,986,000 Top retail line: Aveda Design: AI3 Designs, Amy Price, Jeff South Architect: Pro Building Systems
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Judges comments: “Beautiful colors. Very functional looking.” — Clodagh “Really love the blend of serious compartments of the salon and how they complemented each other.” — Wagner “A very clean, modern and sophisticated solution for an old lube station. Bravo!”— Soukhopalov Multi-dimensional landscape interior that breathes energy and fashion. “Multi-dimensional landscape interior that breathes energy and fashion.” —Pelafas
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The conveniently located color bar allows quick and easy access near all stations.
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The functional round processing area seats up to four clients at a time.
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Jeff South understands the value of location. In the heart of Marietta, Georgia, he studied the building that sat on a street that transports 62,000 cars a day and was conveniently located across the street from his existing salon. The downside? The space was a former express oil change shop, with the customary garage-style doors, metal and concrete construction and, of course, the obligatory oil pit.

From experience, South knew the area catered to upscale families who relocated there for the nationally ranked schools. Although the children now enjoyed a top-shelf education, many of the parents missed the more sophisticated accoutrements of their previous metro communities. When South looked at the lube shop, he envisioned a stylish and sophisticated salon that offered a visually fun and funky experience he likens to ‘South Beach meets SoHo.’

Today, his vision is realized, as Intrigue’s décor is sleek and clean—predominantly white, with clean edges and angles, accented by splashes of bold orange in light fixtures, seats and eclectic artwork. The space is both ergonomically and aesthetically pleasing, packed with natural light from skylights and windows, clutter-free workstations and a color bar and processing area.

“We believe Intrigue is ahead of the curve in cutting-edge salon design with our anti-fatigue flooring, cordless work area and ergonomic hanging equipment,” says South.

“Our efficient, cross-functional use of the heavily-used reception and retail area sets the tone for a salon striving to maximize value and productivity in limited physical space.”

As for that oil pit: Today, it provides a convenient 1,500 square feet of storage space.

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