Third Runner Up: Voce
THIRD RUNNER UP: Voce Lexington, Kentucky voce.com Owner: Michael G. Binion Salon established: December 22, 2009 Salon style: upscale, boutique Square footage: 4,000 Number of styling stations: 8 Number of spa treatment rooms: 3 Equipment: Salon & Spa Idea Group Furniture: Salon & Spa Idea Group Total design investment: $433,000 Top retail lines (hair care): Kerastase, Shu Uemura, Prive Top retail line (hair color): Goldwell Design by: Michael G. Binion (owner) Architect: James CrowleyPhoto 2 of 6
Judges’ Comments: “I really love the layout of Voce Salon. Everything was very well thought through and it’s really unique.”—ContiPhoto 3 of 6
“The retail quite simply looks like belongs in a Gucci or Ferragamo store on Rodeo Drive. It could also double as an art gallery.”—NemerPhoto 4 of 6
“Killer chandelier.”—BrunstrumPhoto 5 of 6
As a result, owner Michael G. Binion says Voce has become a destination spot. “People want to see what all is going on as the word spreads about the space-age features incorporated into the salon’s equipment and furniture andthe boutique’s over-the-top chandelier.”
The boutique addition to the salon was an intentional effort to increase profitability. “Clients love to shop before and/or after their hair appointment or while waiting for their color to process,” says Binion.
Voce also prides itself in its state-ofthe art salon equipment. The salon’s color processors are near the chairs so clients do not have to move their things to a different part of the salon and staff are not waiting to use a processor. “Staff love the equipment and are motivated to do better work, to serve better and therefore customers want to return,” says Binion.
Another highlight is the salon’s Lutron System, a lighting system that gives the ambience of glittering stars cascading down. All lights in the salon automatically change levels at dusk and dawn to save energy.
To celebrate its design, Voce held a huge opening gala in which they invited every client on their mailing list, the local media, and all the “movers and shakers” of Lexington. The catered event was a success as hundreds of guests surveyed the new salon and shopped in the boutique. “There is nothing like our design in this city,” says Binion.