Salon of the Year

Second Runner Up: Vasken Demirjian Salon

July 10, 2011 | 2:38 PM
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SECOND RUNNER UP: Vasken Demirjian Salon White Plains, New York Owner: Vasken Demirjian Salon established: January 2009 Salon style: modern, unique, elegant Square footage: 2,000 Number of styling stations: 20 Number of spa treatment rooms: 1 Equipment: Olympia Furniture: Custom built Total design investment: $700,000 Top retail line (hair care): Kerastase Top retail lines (color care): L’Oréal Professionnel, Goldwell, Redken Design by: Katerina Soukhopalova, MSK Design Group Architect: Maren Sostmann, MSK Design Group
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Judges’ Comments: “Wow! An impressive amount of thought was put into the architectural design of the space, allowing the salon to utilize every square inch.”—Conti
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Judges Comments: “The pop of red is gorgeous.” —Brunstrum
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“This design execution shows an incredible level of taste, restraint and uniqueness in a completely unpredictable manner.”—Nemer
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A SIMPLE SHEET OF clean, white paper inspired the overall look of the Vasken Demirjian Salon, located in the Trump Condominium in White Plains, New York. For designer Katerina Soukhopalova and architect Maren Sostmann, the challenge was to not “over-design” the space.

Owner Vasken Demirjian’s vision was to make the design of the salon an extension and compilation of all the design elements that transcend beauty: fashion, art, architecture and design, hair artistry, and individuality in style. “I love architecture, so the salon is very sleek and clean, with the feeling of a fresh palette. It’s the perfect backdrop to showcase our work,” he says.

Upon entering the salon, a noticeable feature to clients is the suspended ceiling grid, which is composed of an elaborate three-dimensional installation of thousands of tubular lampshades. The uneven surface of these lampshades disburses sound through the openings and acts as a sound buffer, which minimizes the usual salon noise. In contrast to the overall white palette, oversized “Valentino” red cylinders made from imported linen are suspended above each styling station. The red accent throughout the salon serves as a unifying element that extends through the salon’s stationary and promotional materials as part of the Vasken Demirjian brand.

Most of the salon’s surfaces, including all of its custom-built stations, the reception desk and the stylists’ cubes were crafted from white Corian with red Corian accents. The flooring is made from imported, commercial-grade porcelain tiles from Spain, which creates an appearance of a metallic grid. “The salon’s location, design and ambiance are exclusively fine-tuned in order to amplify the salon experience while creating an ultimate workshop for the artistry of hair,” says Demirjian.
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