Todd Shea is the marketing director for Aware Personalized Branding. In
this podcast, he discusses how a personalized brand can help a salon
differentiate itself in its marketplace and solidify client loyalty.
Plus, he outlines the steps in launching your own branded line.
He owns and manages two salons and four grooming establishments, designs his own furniture and lighting and is a dedicated husband and father--somehow Kelly Gorsuch manages to pack more than 24 hours in his day.
In an effort to compete with the blowdry bars in his community and attract a new niche market, Adam Broderick teams up with Color Wow to develop his new AB Style Bar at his Southbury, Connecticut location.
Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.
With an ipad located in the retail area, clients and salon staff members can connect with a Skin Authority expert via Skype or Facetime for an at-the-moment consultation at any time. Skin Authority recently partnered with Salon Services to get the system into salons, helping them with skin-care education and retailing.
Salonskipper.com(604) [email protected]: Tara Main, Alberto Cirillo and Meisam MullaAccessible 24/7, Salon Skipper offers affordable coaching and management tools with its online beauty business resource.WHY WE’RE ...