Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
That said, 47 percent of consumers cite their salon’s stylist as their most trusted source for product information.
“Even though overall sales of beauty products continue to grow, the proportion purchased in the salon is declining while sales are increasing for supercenters and discount centers,” —stressed retail expert Neil Stern, who presented the study’s findings.
Furthermore, Stern demonstrated how a 3-percent increase in overall retail sales would mean an additional $30,000 in revenue and $15,000 in incremental profits to a salon.
The total sales for hair product in the U.S. are $8.6 billion—currently salon sales comprise 1/3 of that total or $2.8 billion.
Retail Myth: The internet is stealing sales.
Retail Reality: Only 2 percent of the $43 billion worth of beauty products sold are purchased online.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
When Armando Laya, co-owner of Voga Salon in Overland Park, Kansas, tests a Salon Clouds product and provides feedback, the company's owner Dilan DeSilva responds with a customized app.
In his class on reading P&Ls at Data-Driven Salon, World Class Salons' Jim Pacifico talks about how he breaks down the numbers so his team can follow them easily.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
Krista Harvey, owner of Studio7 Salon and Spa in Ames, Iowa, describes how converting her salon to team-based pay helped her pull the business out of debt and build a strong and productive culture.
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Before she takes the stage at the Data-Driven Salon event in Atlanta June 25-26, Hair and Co. BKLYN's Allyson King shares her goal-setting process with her employees and it all starts with the big picture.
Before he takes the stage at Data-Driven Salon in June, Monty Howard talks about how he uses data to get the team's buy-in on sales strategy, as how to make a point in one-on-one meetings.
Examining frequency rates of spa guests leads Gene Juarez CEO Scott Missad and his management team to design a membership program that significantly boosts the operation's spa service sales.
Salon Muse and Blow Dry Lounge in Louisville, Kentucky was getting close to closing its doors when owner Angela Nunn sought help from Summit Salon Business Center. Together they steadied the salon's cash flow, calmed its turnover, boosted sales by 90 percent, paid off the loan and gained a loyal staff. See how.
Sometimes life gets so hectic we forget how important it is to take a break. A recent stay at a boutique hotel reminds Editor Stacey Soble to slow down and enjoy the journey--and she finds the escapist quality in many of this year's SALONS OF THE YEAR.
Although recent rains have alleviated immediate concern over drought, environmentalists warn that water shortages are a new reality. How does that impact a water-reliant industry like beauty? Learn what you can do to help.
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