Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
That said, 47 percent of consumers cite their salon’s stylist as their most trusted source for product information.
“Even though overall sales of beauty products continue to grow, the proportion purchased in the salon is declining while sales are increasing for supercenters and discount centers,” —stressed retail expert Neil Stern, who presented the study’s findings.
Furthermore, Stern demonstrated how a 3-percent increase in overall retail sales would mean an additional $30,000 in revenue and $15,000 in incremental profits to a salon.
The total sales for hair product in the U.S. are $8.6 billion—currently salon sales comprise 1/3 of that total or $2.8 billion.
Retail Myth: The internet is stealing sales.
Retail Reality: Only 2 percent of the $43 billion worth of beauty products sold are purchased online.
Salon Muse and Blow Dry Lounge in Louisville, Kentucky was getting close to closing its doors when owner Angela Nunn sought help from Summit Salon Business Center. Together they steadied the salon's cash flow, calmed its turnover, boosted sales by 90 percent, paid off the loan and gained a loyal staff. See how.
Whether you’re outfitting a whole new beauty operation or have decided your salon and spa needs a little rejuvenation, design can be fun but also frustrating. To lend a hand, top furniture manufacturers share their latest products and top salon and spa designers offer their best shopping tips.
Sometimes life gets so hectic we forget how important it is to take a break. A recent stay at a boutique hotel reminds Editor Stacey Soble to slow down and enjoy the journey--and she finds the escapist quality in many of this year's SALONS OF THE YEAR.
Although recent rains have alleviated immediate concern over drought, environmentalists warn that water shortages are a new reality. How does that impact a water-reliant industry like beauty? Learn what you can do to help.
Business is always changing and salon owners need to know the next best practices if they don’t want to be left in the dust. Aveda Means Business has been sharing articles on the ways business is shifting between you and your staff, as well as you and your clients. These are the discussions to be involved in to stay ahead of the curve.
At Redken Symposium 2017, Millard Kwon Design presented new collections and services for salons to revamp their interior designs, whether by adding a few new elements or undergoing a complete makeover.