Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
That said, 47 percent of consumers cite their salon’s stylist as their most trusted source for product information.
“Even though overall sales of beauty products continue to grow, the proportion purchased in the salon is declining while sales are increasing for supercenters and discount centers,” —stressed retail expert Neil Stern, who presented the study’s findings.
Furthermore, Stern demonstrated how a 3-percent increase in overall retail sales would mean an additional $30,000 in revenue and $15,000 in incremental profits to a salon.
The total sales for hair product in the U.S. are $8.6 billion—currently salon sales comprise 1/3 of that total or $2.8 billion.
Retail Myth: The internet is stealing sales.
Retail Reality: Only 2 percent of the $43 billion worth of beauty products sold are purchased online.
At Redken Symposium 2017, Millard Kwon Design presented new collections and services for salons to revamp their interior designs, whether by adding a few new elements or undergoing a complete makeover.
Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.
By embracing a revenue management system from the travel and hospitality industry, New York's Asandra Spa Lounge has grown to two locations and more than $5 million in sales. Discover how co-owners Gene and Paul Frisco use capacity planning to keep the appointment books full.
In a beautiful new video for Shortcuts, Salon Today 200 Honorees Jessica Hoach and Martin Truong explain how they balance the running of Eikonic House of Barbers in Toronto, with parenthood and their passion for gardening.
Salon Today blogger Jeff Grissler is back with a great column to spur conversation at your next staff meeting. He's amassed 10 bad habits that annoy clients, while offering suggestions on how to overcome each one.