Even when clients are pinching pennies, they need their hair cut and colored from time to time. The toughest challenge in this economy seems to be keeping them coming in on a regular schedule. Prevent appointment stretching and service skipping by creating a special menu of benefits that clients can’t resist—then reward their frequency.
Rick Fogarty, owner of Plan B, the newest boutique salon concept in Cambridge, Massachusetts, developed its Plan b-enefits, a series of promotions aimed at rewarding clients for their continued patronage and offering them a break on services they schedule regularly.
“Most incentive programs reward new clients, but we thought why not reward those loyal clients by offering them some considerable savings when they buy in advance?” says Fogarty. “We also use the plan to help us reach a certain, target niche market—in our case, the students, administrators and faculty at Harvard.”
Take a peak at the salon’s Plan b-enefits menu:
It’s time to reap the rewards! Treating yourself at Plan B is reward enough. Now you can earn BIG SAVINGS on any of our services and products by enrolling in our Plan b-enefits. It’s our way of thanking you for your continued patronage.
Series b-enefits Purchase any four of the same service at one time to use throughout the year, and you will receive a 20-percent discount.
Referral b-enefits Refer a friend and you will receive ten dollars off your next visit.
Student b-enefits Receive ten dollars off your next visit with your student ID.
Harvard b-enefits Receive ten dollars off your next visit with your Harvard ID. Offer extends to students, faculty and administrators.
b-angs Complimentary bang trims are available for Plan B clients.