When your salon’s clients go through their lives looking fabulous, they serve as very successful walking billboards. But when a woman struggles to style the cut your salon created, then you’re not doing her or your business any favors.
Determined to help their clients always look their best, Chicago’s salonblonde (salonblonde.com) launched the monthly class “A Blonde’s Guide to Styling,” a how-to lesson on achieving a salon-quality blowout at home. Several salonblonde stylists collectively came up with the idea when they realized that nearly every day, clients tell them that they never are able to get their hair to look as good as it does when they leave the salon.
The salon charges $85 for each class, which starts with a stylist demonstrating how she blows out her own hair, while clients sip champagne and enjoy light refreshments. Next, each participant is presented with an arsenal of tools, including styling products, brushes, clips, and, of course, the blow dryer. The client then begins her one-on-one lesson, with her own hands on the brush and dryer the entire time. By the end of the night, each client will have achieved the perfect blowout that she can replicate at home each morning. And, the salon offers the “arsenal of tools” at a discounted price.
After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops on of his Van Council locations in Atlanta and comes home with a list of management ideas.
At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.
When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Before she takes the stage at the Data-Driven Salon event in Atlanta June 25-26, Hair and Co. BKLYN's Allyson King shares her goal-setting process with her employees and it all starts with the big picture.