Fashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
In a recent conversation with SALON TODAY, Richard Calcasola, of New York’s Maximus Salon and Spa, revealed one of his business mistakes. Several years ago he had instituted a Teen Tuesdays program where teenaged clients were offered a 50-percent discount on haircuts. “Tuesday was a slow day for us, and we’d give these clients to our junior stylists who were just going onto the floor,” he says.
A while back, Calcasola disbanded the program. One day around Spring Break time he looked around the floor and thought, “We used to be packed this time of year with college students, where are they?”
By stopping the teen program, Calcasola had stopped recruiting future clientele. “I realized I had made a big mistake. We quickly put the program back in place,” he says.
Secure your future market with some of these teen-tapping ideas:
Offer services for a teen makeover competition in conjunction with high school newspapers/websites.
Develop a specialized prom menu of updo services and makeup application.
Run a pre-Spring Break promotion on sunless tanning services and products.
Integrate teen services into your menu or develop a separate menu of offerings. Consider acne-treating facials, specialized hair extensions, and specialized hair color and placement.
Scrutinize your product offerings—do your lines offer products and price points that appeal to teens?
Host an education night on a teen topic and invite all the daughters and sons of your current clientele.
After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops on of his Van Council locations in Atlanta and comes home with a list of management ideas.
At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.
When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Before she takes the stage at the Data-Driven Salon event in Atlanta June 25-26, Hair and Co. BKLYN's Allyson King shares her goal-setting process with her employees and it all starts with the big picture.