Fashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
In a recent conversation with SALON TODAY, Richard Calcasola, of New York’s Maximus Salon and Spa, revealed one of his business mistakes. Several years ago he had instituted a Teen Tuesdays program where teenaged clients were offered a 50-percent discount on haircuts. “Tuesday was a slow day for us, and we’d give these clients to our junior stylists who were just going onto the floor,” he says.
A while back, Calcasola disbanded the program. One day around Spring Break time he looked around the floor and thought, “We used to be packed this time of year with college students, where are they?”
By stopping the teen program, Calcasola had stopped recruiting future clientele. “I realized I had made a big mistake. We quickly put the program back in place,” he says.
Secure your future market with some of these teen-tapping ideas:
Offer services for a teen makeover competition in conjunction with high school newspapers/websites.
Develop a specialized prom menu of updo services and makeup application.
Run a pre-Spring Break promotion on sunless tanning services and products.
Integrate teen services into your menu or develop a separate menu of offerings. Consider acne-treating facials, specialized hair extensions, and specialized hair color and placement.
Scrutinize your product offerings—do your lines offer products and price points that appeal to teens?
Host an education night on a teen topic and invite all the daughters and sons of your current clientele.
What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.
Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.
It seems many salon and spa owners were more than ready to kick 2017 to the curb. Some of our Salon Today 200 honorees talk about why 2017 was such a tough year, and how that makes capturing an honor in 2018 so very sweet.
On the 12th Day of the 12 Days of the Salon Today 200, we wrap it all up with the second half of the 2018 honorees in Growth. These salons and spas worked hard to realize gross sales growth of 10.41% and above between 2015 and 2016. Meet these great salons!
On the 11th Day of the Salon Today 200, we celebrate the first half of the 2018 honorees in Growth. These salons and spas have learned to master a number of best business practices to continually grow their service and retail dollars.
On the 10th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas that know a new client is silver, while a retained one is gold. These salons diligently developed programs to drive prebooking rates, referrals and retention.
On the 8th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who rally around retail, creating beautiful displays and enticing promotions, as well as answering clients' needs with education and recommendations.
On the 7th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas who know inventory management is the supreme balancing act. Keep too much stock and their cash is tied up in the stockroom, keep too little and they miss valuable sales. Meet the 2018 honorees in Inventory Management.