Close
Management Practices

Disbanding Diversion

Web Editor | July 10, 2011 | 1:36 PM
Dermalogica closed $1 million in accounts in 2008 as part of their newly fortified attack on product diversion. The company’s goal is to keep Dermalogica products within the control of licensed therapists who prescribe the brand as part of a professional approach to skin health. The company has increased its anti-diversion efforts by investing in state-of-the-art tracking capabilities as well as more consistent packaging, which allows diverted product to be spotted more easily. “We’re pursuing an integrated response,” says Jerry Wenker, President and Chief Operating Officer of Dermalogica, “to ensure optimal effectiveness in stemming this destructive business practice.” Dermalogica practices a “zero tolerance” approach to diversion, meaning an account will be closed if it’s discovered to divert even a single product.
Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More