As women around the country seek ways to trim their budgets, a new study, Mane Attraction: Salon Experience Survey by Design Essentials finds that many women aren’t willing to forgo their good looks for greener wallets.
Willingness to Spend Women who go to hair salons spend an average of $40 per visit and are willing to spend $19 more for a cut, color or other service.
Frequency Women visit a salon nearly every two months (an average of 7 times a year), which could add up to more than $400 on visits over the course of a single year. Women who say they have difficulty managing their hair typically pay $45 per visit, but they’ll nearly double what they pay and spend up to $84, compared to the $51 those who report their hair is easy to manage would be willing to fork over for a visit.
Voting for Change Nearly six in ten (59%) salon visitors would like to see some changes made at the salon they frequent most often. The price of the services is at the top of the list of things to change for nearly half (48%) of these women.
Shear Cheater Four in five (80%) salon-goers who visit the same stylist regularly admit they’d have no problem being caught in the chair of another.
In Need Of Some Salon Time Women typically go to the salon when they need a trim or treatment (32%), or just need a change (24%). Only 17 percent of ladies would be willing to forgo a visit for budgetary reasons and admit they make their appointments based on when they can afford to pay for it.
As he launches The Salon Project within Saks Fifth Avenue, Joel Warren designs a salon concept the elevates hairdressers as artists and gives them more control over the client appointment, treats the client to a more serene, bespoke seamless experience; and streamlines systems allowing for more business growth.
In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.
After hearing Van Michael speak at Serious Business and the Data-Driven Salon Summit, salon owner Jennifer Bellau Baudier mystery shops one of the Van Council locations in Atlanta and comes home with a list of management ideas.
At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.
When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.