Using E-mail Blasts
Time to kill? Design an e-mail list that blasts subscribers with available appointment times for the weekâlike Rochester, New Yorkâs Pharaohâs Hairum salon did. âThe first e-mail we sent was on a Thursday and listed openings still available for the weekend,â say owners Stephen and Susan Minute. âTo our excitement and surprise, within hours of the e-mail, $700 more in service sales was scheduled!â
In addition to notifying clients of remaining openings, the salon also sends out an âE-mail Only Weekly Specialâ for clients who are on the list to promote specific services with either a discount or gift with purchase. âThe two programs have significantly increased our weekly sales and have assisted in add-on promotions and retail sales,â the owners say.
The staff of Rochester, New Yorkâs Pharaohâs Hairum.