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Management Practices

Using E-mail Blasts

Web Editor | July 10, 2011 | 1:36 PM

Time to kill? Design an e-mail list that blasts subscribers with available appointment times for the week—like Rochester, New York’s Pharaoh’s Hairum salon did. “The first e-mail we sent was on a Thursday and listed openings still available for the weekend,” say owners Stephen and Susan Minute. “To our excitement and surprise, within hours of the e-mail, $700 more in service sales was scheduled!”

In addition to notifying clients of remaining openings, the salon also sends out an “E-mail Only Weekly Special” for clients who are on the list to promote specific services with either a discount or gift with purchase. “The two programs have significantly increased our weekly sales and have assisted in add-on promotions and retail sales,” the owners say.

Using E-mail Blasts
The staff of Rochester, New York’s Pharaoh’s Hairum.

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