Management Practices

Using E-mail Blasts

Web Editor | July 10, 2011 | 1:36 PM

Time to kill? Design an e-mail list that blasts subscribers with available appointment times for the week—like Rochester, New York’s Pharaoh’s Hairum salon did. “The first e-mail we sent was on a Thursday and listed openings still available for the weekend,” say owners Stephen and Susan Minute. “To our excitement and surprise, within hours of the e-mail, $700 more in service sales was scheduled!”

In addition to notifying clients of remaining openings, the salon also sends out an “E-mail Only Weekly Special” for clients who are on the list to promote specific services with either a discount or gift with purchase. “The two programs have significantly increased our weekly sales and have assisted in add-on promotions and retail sales,” the owners say.

Using E-mail Blasts
The staff of Rochester, New York’s Pharaoh’s Hairum.

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More