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Management Practices

How Have You Used Technology to Build Your Business?

Web Editor | July 10, 2011 | 1:34 PM

How Have You Used Technology to Build Your Business?

“Our salon software allows me to see which clients haven’t been in for a while, so I can send them a reminder. With all their information on file, I also send thank yous and holiday newsletters. I track their birthdays and give them a discount in their birthday month.”

Crescent Lomonaco

Salon Monaco

Carpinteria, California

“We focus on sending our clients to our website, which we update every two weeks with a new coupon, promotion or event. We also encourage our clients to use our Aveda shopping site to send gifts to their friends and family.”

Cindy Zahn Pierpaoli

For Appearances Sake

River Forest, Illinois

“We send e-mail promotions. In addition, we use Facebook for finding models for our educational classes and recruiting staff.”

Angela Guido

Daryl Christopher Wellness Salon and Day Spa

Boston, Wayland and Waltham, Massachusetts

“We have web-only specials and coupons. Also, with every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment.”

Jeffrey Kilcoyne

Jeffrey Robert Salon & Spa

Worcester, Massachusetts

“Our website has allowed us to contact new guests in our area. We have a great site—our designers are always thinking of fresh new ways to entice guests.”

Noelyne Langston

 Noelyne Ltd.

Fayetteville, North Carolina

“We keep track of client spending, along with client referrals, and keep in touch with clients on a regular basis, whether it be for their birthday, or salon contests and promotions.”

Sherri Mcgloin

Ferricchia Hair Salon

Portland, Maine

“By relying more on computers, I’ve cut promotional costs with e-marketing.”

Michelle Smith

Rejuve Salon Spa

Raleigh, North Carolina

“We use the reports generated by our software to coach our staff to higher levels.”

Don Thorpe

City Looks Salon

Bismarck, North Dakota

“I monitor retail sales to help determine my stock levels for on-hand quantities. When an item goes on sale from my distributor, I can see how many I sell, and stock up accordingly.

Sylvia Ali

The Finish Line

Bridgewater, Nebraska

“We send out two e-mails per week to our client database: one on Monday to promote services and help fill in any gaps for the week and another one every Thursday to promote products. We also use Notify All text messaging service to inform our clients of any immediate specials. These specials are valid only for the day and are usually discounted services to fill in gaps when we experience a slower day in the salon or several last-minute cancellations.”

Sally Zarlinga

Lucia…The Salon

Lyndhurst, Ohio

“With every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment.”

Jeffrey Kilcoyne

Jeffrey Robert Salon & Spa

Worcester, Massachusetts

 

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