Part 2: Our Silver Anniversary- Timeline of Issues
Timeline of Issues
A selection of SALON TODAY’s major issue themes that appeared in the past 15 years mirrors the industry progress during that period:
“Compensation 101: Paying for Keeps” recognized that the commission structure was only one of the options open to progressive salon owners.
“The Costs of Converting” took a microscope to the process and expense that a salon faced in choosing to add day spa services.
“Make Your Space” updated salon owners on the latest trends in using natural materials and clued them into the critical role of both traffic flow and retail merchandising.
“Nail Care: Counting on Fingers” anticipated the exploding mani/pedi market.
“Can You Clone Your Success?” offered a blueprint for launching additional locations.
“Tax Facts” helped owners cope with newly stringent requirements for both salons and staffers in reporting tips on IRS tax returns.
“10 Salons on Warp Speed” presented meaty examples of how salons were applying a host of cutting-edge technologies.
“Retail State of Mind” pulled retail out of the corner, giving at-home maintenance its own profit center chair at the salon industry table.
“Higher Learning” celebrated the benefits of ongoing training with inspirational words from educators and a helpful list of advanced academies.
“Niche Marketing” identified 20 target markets that posed great potential for the savvy salon owner who could address those distinct needs.
“Get Down to Business: Writing Your Plan for Growth” urged owners to fuel continued success and not rest on the laurels of their recent good fortune.
“Male Call” helped spas to tap into the burgeoning mens’ market.
“Prescription for Medispa” examined the spa industry’s cautious but steadily developing partnership with the medical field.
“Brand Your Business” enlightened owners still engaged in traditional marketing about the rewards of branding strategies.
Early 1980s through the early 1990s marked a series of landmark events in the salon industry:
First World Championships of Hairdressing, the precursor to HairWorld
Merge of manufacturers’ associations to create a unified voice through the American Beauty Association (ABA)
Industry’s first national lobbying group, the NCAPAC, developed by the National Cosmetology Association
Launch of the North American Hairstyling Awards (NAHA)
First International Esthetics, Cosmetics and Spa Conference
First ISPA conference
Expanded reach of NAHA under the new direction of the Beauty and Barber Supply Institute (BBSI)