Management Practices

How to Build a Better Salon Business from Pureology

Web Editor | July 10, 2011 | 1:34 PM
  • Always promote treatments before and after a color service to ensure longer lasting color results.
  • Offer a free trial treatment to select clients. Once they feel the benefits they will never want to have color without the pre and post treatments.
  • Send out a card offering the service to new and existing clients.
  • Make sure you have healthy beautiful hair. Promote the treatments with your own shiny, vibrant color-treated hair.   
  • Pre-Book the next appointment. This will help prevent “down time” in the salon and build a stronger relationship with your client. Pre-Booking will help your client not go past their scheduled time for color services. This will ensure that they always have beautiful hair color.
  • Adding on 1 treatment a day could help you earn and extra $150 a week, $600 a month and $7,200 a year!  Imagine if you added 2 treatments a day.
  • Make sure you keep client cards. This will help you remember the color formula and technique you performed and also the treatments and take home regimen you recommended.
  • Listen-Listen for words like dull, faded and damaged. This opens up a conversation about the treatment you could provide to help with all of those problems.
  • Referrals-Want new clients? Offer existing clients a free treatment if they send you 2-3 new clients. Referral clients are the best new clients because they choose to visit you and come with new ideas, pictures and prices.
  • Add treatment services to your salon menu.  
Facebook Comments

More from Management Practices

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More