Close
Management Practices

Launching Your Own Line

Web Editor | July 10, 2011 | 1:34 PM

Q. We asked Vonda Simon, President of SeaCliff Beauty Packaging & Laboratories, “How can I start my own private-label brand?”

A. “The first step is finding a supplier, such as ourselves, who can help with the launch of your line from concept to market. First, we would meet with you in our packaging showroom to look at different products that we’ve launched, as well as available packaging options based on the quantity of your order. You would then meet with our graphic designer to help brainstorm a name for your brand. To facilitate this process, we would ask you: Who is your target audience? What products do you want to introduce in the line? At that point, you would sample some of our formulas within the product categories that you want to introduce. Next, you need to consider where you would want to market the products and whether you need help with branding, which we can provide. Once a name is chosen for the product line, graphics are presented for your review, and packaging and formulas are chosen. Finally, we fill the product order and get it ready to ship to market.”

—Vonda Simon, president,
SeaCliff Beauty Packaging & Laboratories

 

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More