Close
Management Practices

Profitable Displays

Laurel Nelson | July 10, 2011 | 12:32 PM

Displaying products can be tough if you’re not sure what should go where. And how do you get clients to understand all your product lines?

When you put a product line out, your goal is not to display, but to explain, says Peter Millard, owner of Millard Design and the author of Reinventing Space: The Clear Logic to Successful Salon Design and Retail Merchandising.

“Take the time to add descriptions about what products can do for your clients. You attract attention by displaying signs that read something like, ‘Need volume?’ Even if the client doesn’t have that specific problem, it will trigger them to ask about their own needs.”

Put your very best sellers at eye level and in the window, continues Millard. And, amplify your successful products. “If I were a salon owner, I would bolster my financial stability by increasing my sales. If you specialize in color, then double the amount of color protecting products you carry—it tells the customer that this is a big deal. When you have conviction about something, put it out there.”

Millard also advises owners to use images in their displays, because clients are attracted to beautiful people.

“Whenever possible, make the effort to add a framed photograph of a person showing the effects of the product you are selling and place it right next to the product and shelf talker that tells what the product does.”

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More