Management Practices

Top Five Retail Items for Summer

Laurel Nelson | July 10, 2011 | 12:32 PM

Boost your summer retail dollars with these sizzling must-haves!
1. Sunscreens: It’s a no-brainer. The skin care line you stock probably has a great sunscreen or sunblock. Make sure it’s front and center for the next few months!

2. Hair accessories: Hats, headbands and ties pull newly styled hair away from sunscreen-slicked skin and secure from the wind. Stock them all in trendy styles and watch them fly off the shelves.

3. Sunglasses: You’ve just given a client a killer facial. The last thing you want is for her to go out squinting into the sun. Carry a few pairs of fashion-forward shades. People lose sunglasses all the time and are always looking to pick up and extra pair.

4. Protectors: More and more hair care manufacturers are adding sun-protecting products to their lines. Retail these special products to clients who spend the majority of their summer outside.

5. Special Shampoos: Carry a line of color-enhancing shampoos? Whether your client is a brunette looking to keep her shade rich and fight sun fading, or a brilliant summer blonde who wants to stay light, this is the perfect time of year to promote your line of special shampoos.

Facebook Comments

More from Management Practices

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More