Close
Management Practices

Promotions for the Season: Father's Day

Laurel Nelson | July 10, 2011 | 12:32 PM

June is right around the corner. Along with summertime pedicures and waxings, it’s also time to start promoting Father’s Day and graduation day packages. Here are seven ways to celebrate dads and grads in your salon.

 

 

 

 

  1. My first job makeover: Create a package to polish the new college grad. Give her a sleek cut, professional color, facial, mani and pedi and she’ll be ready to conquer any industry. Market this package to moms as the perfect graduation gift.
  2. Prep course: High school grads will be looking to update their looks for the college campus. Offer a going-to-college special in the months of July and August for a free shampoo and conditioner (to take to campus) with any hair cut/color for new grads.
  3. College kit: Create a retail package for girls/guys heading off to college. Include liter-size shampoo/conditioner, a choice of styling product, moisturizer, skin care product and a 15-percent off their next hair cut coupon for when they come home for the weekend.
  4. School-year coupons: Do you live in a college town? Create a pack of year-round coupons to put in freshman orientation kits. These monthly coupons can range from a percentage off hair color to a free bottle of nail polish with a mani/pedi. You’ll nab them for their next four (or five) years!
  5. Golf massage: Partner up with your local golf course to create the perfect gift for dads—a golf/massage package. The golf course supplies a discounted round of golf and you supply a discounted massage. Market it to wives, sisters, moms and daughters.
  6. The power dad package: For the dad who works long hours in a high-pressure job. This day-long package can include any of the following: massage, facial, acupuncture, yoga, body treatments. Throw in a tall, frosty beer while he’s waiting and an hour in the steam room and he’ll be a new man.
  7. Luxury shave: A great add-on to any service! Treat dads to a complimentary warm, luxurious shave on Father’s Day, and don’t forget to mention the skin care products you use!

Promotions for the Season: Father's Day

Promotions for the Season: Father's Day
Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More