Management Practices

Last-Minute Valentine’s Promos for Men

Laurel Nelson | July 10, 2011 | 12:32 PM

Men love to shop at the last minute...don't be surprised when they show up at your salon on February 13 and 14. Be ready, instead! Here are a few ideas on what to have on hand when he shows up empty-handed!

Couples massage gift certificates: Carry a few Valentine's Day greeting cards for him to stuff the certificate in.

A day of pampering: Offer different levels. From the full-on spa treatments, hair cut/color and mani/pedi to simple spa packages, salon packages or nail packages. Also provide an à la carte menu so he can pick and choose his sweetie's favorites.

Coupon pack: Maybe his girlfriend's never been to your salon or is only a hair cut client. Put together a pack of coupons to go with every Valentine's Day gift purchase. Make a spa pack, a salon pack and a combo pack and let him choose what will be right for her!


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SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

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Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

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