Close
Management Practices

Common Pitfalls of Retailing for Men

Laurel Nelson | July 10, 2011 | 12:32 PM

Want to drive men straight out of your business and away from your retail area? Here are five common pitfalls.

1. Product Clutter. A clean, well-laid out product area will be more effective for all of your customers. But for men, the clutter will really make them crazy, especially if they can’t figure out which products are intended for them. Devote a special section to men’s products and indicate it is for them.

2. No Price. Make sure each and every product is clearly marked with a price. Nothing’s more frustrating than picking up a product you like and not being able to find out how much it costs without consulting the receptionist.

3. Strong Scents. If you don’t carry a special men’s line in your salon, make sure you carry one that’s scent-neutral or scentless. Men aren’t going to purchase floral or fruity-smelling products.

4. Pretty Packaging. Same goes for packaging. Are all your products pale pink with yellow trim? They’re not going to make it out of the salon and into your male clients’ bathrooms.

Common Pitfalls of Retailing for Men5. No Explanation. Men are not as familiar with terms like “molding clay” or “foaming gel” as women are. They also aren’t always going to take the time to squint at the tiny paragraph of writing on the bottle that explains the product’s features. A notecard with a few well-chosen descriptors (for example: “provides great hold without that crispy feel.”) will go a long way to helping your male clients choose the right products.

Facebook Comments

More from Management Practices

Management Practices @vanessapalstylist cutting a precision bob hairstyle. 
Management Practices

SALON TODAY RECOMMENDS: Strategies for In-Salon Education & Minimizing Stylist Turnover

Lauren Salapatek | May 4, 2018

What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.

OWNER TO OWNER: The David Rios Salons’ Secrets to Providing 5-Star European Service for the Country’s Most Demanding Clients

May 2, 2018

Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.

Load More