Management Practices

California Chic

Web Editor | July 10, 2011 | 12:32 PM

California Chic

California Chic

Above: Large mirrors and efficient use of space make the salon appear large and open. Left: The white and dark wood accents reflect the salon’s Southern California vibe.

With a client list that reads more like movie credits—with Eva Mendes, Amy Adams and Eva Longoria making the cut—the look of the new Peter Ishkhans at Joseph Martin Salon in Beverly Hills, California, had to be spot-on stylish. The result was a salon that is open, airy and elegant, with soaring ceilings, illuminating natural light, beautiful wood floors and a secluded upstairs area. The large mirrors, white wood accents and attractive retail area—products arranged on tall, white bookshelves—make for a bright, clean atmosphere, without appearing too minimalist.

“I wanted to bring our clients to a place where they could really feel welcomed and recognized; our clients are our family,” says Peter Ishkhans, salon owner. “We are passionate about making their hair healthy and creating a look that harmonizes their make-up, fashion, personality and lifestyle.”

Peter Ishkhans at Joseph Martin Salon
Owner: Peter Ishkhans
Location: Beverly Hills, California
Date opened: October 4, 2007
Total square feet: 1,150
Salon setup: 20 chairs, 6 shampoo bowls, 1 manicure station, 1 make-up station
Equipment/installations: Shampoo bowls and chairs by Takara Belmont; stations and furniture custom-made by David Dwod


by Lisa Doyle


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