Close
Management Practices

On Schedule

Laurel Nelson | July 10, 2011 | 12:31 PM

Do your favorite stores have sales you always look out for? For example, do you always buy your lingerie at the Victoria’s Secret semi-annual sale? Or maybe you wait for the annual denim sale at your local department store to purchase your kids’ jeans? And of course, there are always the back-to-school, post-holiday and summer sales.

Do you have regular retail promotions in your salon that clients can bank on every year? Below are a few suggestions for a sale and promotion schedule that will have clients looking forward to your salon’s sales every month of the year.

 

January: It’s the post-holiday slump and the best sales are happening over stores across America. Don’t miss out on the shopping frenzy. Mark down all of your products that haven’t been selling. Clear off the shelves for a fresh start in the new year.

 

February: Give a “couples” discount on products. For example: Buy one, get one 20% off.

 

March/April: Time to put your skin care products in the spotlight. Offer a sample-size product or discount if a client purchases multiple products after a spa service.

 

May: Mom’s the word this month! Get mom into the salon the week of Mother’s Day for a free color-care shampoo if she books a color appointment. Chances are, she’ll be hooked on the product and back for more in a few weeks!

June/July: With dads, grads, brides and more, your salon should be booming this time of year both in services and retail. Want to further entice clients to spend? Try offering a special on nail polish if a client books your deluxe pedicure.

 

August/September: Back to school … and back to routine. Frazzled moms want life to be easier and you can help! Most manufacturers offer extra-large bottles of shampoo and conditioner at a special price this time of year. Pass the savings along to clients.

 

October/November/December: As you gear up for the holidays, remember: This is the time of year clients are in the mood to spend. And even though they are buying stocking stuffers and gifts for friends and family, they also want to treat themselves! Stock your retail section with irresistible holiday products and watch them fly off the shelves.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More