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Management Practices

On Schedule

Laurel Nelson | July 10, 2011 | 12:31 PM

Do your favorite stores have sales you always look out for? For example, do you always buy your lingerie at the Victoria’s Secret semi-annual sale? Or maybe you wait for the annual denim sale at your local department store to purchase your kids’ jeans? And of course, there are always the back-to-school, post-holiday and summer sales.

Do you have regular retail promotions in your salon that clients can bank on every year? Below are a few suggestions for a sale and promotion schedule that will have clients looking forward to your salon’s sales every month of the year.

 

January: It’s the post-holiday slump and the best sales are happening over stores across America. Don’t miss out on the shopping frenzy. Mark down all of your products that haven’t been selling. Clear off the shelves for a fresh start in the new year.

 

February: Give a “couples” discount on products. For example: Buy one, get one 20% off.

 

March/April: Time to put your skin care products in the spotlight. Offer a sample-size product or discount if a client purchases multiple products after a spa service.

 

May: Mom’s the word this month! Get mom into the salon the week of Mother’s Day for a free color-care shampoo if she books a color appointment. Chances are, she’ll be hooked on the product and back for more in a few weeks!

June/July: With dads, grads, brides and more, your salon should be booming this time of year both in services and retail. Want to further entice clients to spend? Try offering a special on nail polish if a client books your deluxe pedicure.

 

August/September: Back to school … and back to routine. Frazzled moms want life to be easier and you can help! Most manufacturers offer extra-large bottles of shampoo and conditioner at a special price this time of year. Pass the savings along to clients.

 

October/November/December: As you gear up for the holidays, remember: This is the time of year clients are in the mood to spend. And even though they are buying stocking stuffers and gifts for friends and family, they also want to treat themselves! Stock your retail section with irresistible holiday products and watch them fly off the shelves.

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