Give them a deal they canât refuse. Create a promotion that is so attractive to your clients, you know they wonât be able to resist. For example, if you have a lot of teen clients gearing up for spring break, create a âLove Your Toesâ pedicure for Valentineâs Day with a discounted manicure included. Is your clientele full of baby boomers who depend on their regular color appointments? Throw in a 15% discount on color-safe products the week of Valentineâs Day.
Twice the fun. Valentineâs Day is all about couples. But donât limit yourself to couplesâ massages with chocolates and champagne. Although you should definitely include it on your Valentineâs menu, think out of the box as well. A couplesâ pedicure for two best friends or facials for a mom and daughter are a great offer, too!
Get romantic. Youâve marketed your salon and spa to all your male clients and all your female clientsâ significant others. Now take your customer service to the next level and make these men shine! Have cards available for them to purchase and let them know that for an extra fee, flowers, champagne, chocolates or anything else they desire will be provided for their sweetie!
Turn ordinary into extraordinary. February 14 is a Thursday this year. To ensure every client who comes into the salon that day feels special, order some heart-shaped cookies from your local bakery or fill up goodie bags with candy hearts to give away. Small gestures make for a memorable experience.
Love your stylists. Valentineâs Day is the perfect time to show your staff how much you appreciate them. Cater in lunch that day or let them take a break from their basic black and don red and pink. Little things add up to a positive work environment.
At Redken Symposium 2017, Millard Kwon Design presented new collections and services for salons to revamp their interior designs, whether by adding a few new elements or undergoing a complete makeover.
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Salon Today blogger Jeff Grissler is back with a great column to spur conversation at your next staff meeting. He's amassed 10 bad habits that annoy clients, while offering suggestions on how to overcome each one.