Close
Management Practices

The Art of Gift Carding

Laurel Nelson | July 10, 2011 | 12:31 PM

Looking for a great way to boost holiday retail sales? Try these tips for retailing gift cards and see your profits rise.

• Create a client wish list: Stop at your local print shop and order specialized “wish list” stationary for your clients. Have them list the services/products they would like to receive and encourage them to pass it along to a loved one. When their boyfriends or husbands come to you for last-minute shopping, have a gift card ready to go and make everyone happy.

• Don’t forget pretty packaging: Half the fun of getting a gift is tearing open sparkling paper and breaking shiny bows. A gift card can be a bit ho-hum in that department. Stock beautiful holiday cards, tiny Christmas stockings and pre-wrapped and ribboned boxes to package the gift cards. This extra touch will entice clients to do their holiday shopping with you.

• Market to men: Take out your next ad in the sports page or put a spot ad on sports radio. Once you’ve got their attention, let them know how easy it is to pop into the salon, buy a gift card and give the lady in their life a very happy holiday!

• Get corporate: Think about all the vendors you do business with. Now think about your neighboring businesses. What if all of them decided to give gift cards from your salon/spa to their employees? Drop a hint or barter for goods and services.
Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More