Close
Management Practices

The Art of Gift Carding

Laurel Nelson | July 10, 2011 | 12:31 PM

Looking for a great way to boost holiday retail sales? Try these tips for retailing gift cards and see your profits rise.

• Create a client wish list: Stop at your local print shop and order specialized “wish list” stationary for your clients. Have them list the services/products they would like to receive and encourage them to pass it along to a loved one. When their boyfriends or husbands come to you for last-minute shopping, have a gift card ready to go and make everyone happy.

• Don’t forget pretty packaging: Half the fun of getting a gift is tearing open sparkling paper and breaking shiny bows. A gift card can be a bit ho-hum in that department. Stock beautiful holiday cards, tiny Christmas stockings and pre-wrapped and ribboned boxes to package the gift cards. This extra touch will entice clients to do their holiday shopping with you.

• Market to men: Take out your next ad in the sports page or put a spot ad on sports radio. Once you’ve got their attention, let them know how easy it is to pop into the salon, buy a gift card and give the lady in their life a very happy holiday!

• Get corporate: Think about all the vendors you do business with. Now think about your neighboring businesses. What if all of them decided to give gift cards from your salon/spa to their employees? Drop a hint or barter for goods and services.
Facebook Comments

More from Management Practices

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, the often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More