Management Practices

Deals for Loyal Customers

Web Editor | July 10, 2011 | 12:31 PM
Ever heard that 80 percent of your business comes from 20 percent of your clients? It’s those loyal, repeat customers that keep your salon strong. Now, a great way to stay on their radar is through direct e-mail marketing with Loyal Rewards. The program inspires consumer action by presenting past and current clients with special deals, offers and discounts. These certificates are not spam e-mail, as your clients have given you permission to contact them via e-mail. For details, visit
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SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

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