Salon Business News

Salon Week Announces a New Inaugural Event on October

Valeria Fanelli | June 12, 2012 | 9:18 AM

Salon Week Announces a New Inaugural Event on OctoberSalon Week announces a new inaugural event on October 1–7, 2012. The event will return to Boston and will also expand to New York and New Jersey.

Over 20 salons in the Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients. Top salons, such as Bradley & Diegel, Salon Eva Michelle, Salon Marc Harris, Sassoon Salon and Studio 9, signed up to show appreciation for their existing clients, bring back inactive customers and gain new ones by offering 50 percent off select services.

“The feedback we’ve received from the industry has been tremendous,” said Maria Lekkakos, President of Salon Week. “We’re excited to see top salons and stylists working together for the good of the industry and look forward to that continuing into the next event.”

For many salons, marketing can be a daunting, expensive part of running their business. Salon Week enables them to share in the national advertising, PR, social media exposure and in-salon marketing materials provided through the event. In addition, salons receive support from Salon Week sponsors--Goldwell, Hey Hey Gorgeous, Nioxin, Oribe Hair Care, P&G Professional, Sebastian and Wella.

The Fall, 2012 event will occur in Boston, New Jersey and New York. Salons can participate for a fee of $699. 

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