New Appliance and Shears Study Demonstrates Dramatic Growth
In 2011, the professional salon appliance category grew at 8.1%—a much greater rate than the overall professional salon industry at 6% for the same time period, according to the new 2011 Professional Salon & Pro Beauty Industry Appliances and Shears Market Study from Professional Consultants and Resources (PCR), a leading industry strategic consulting, market intelligence and data research company.The comprehensive 80-page study, which also ranks the top salon appliance companies by dollar volume, encompasses all types of dryers, flat/curling irons, trimmers, clippers, shavers, tools and a full section on shears.
“Salon appliances continued to be a leading growth category for the fifth straight year. As a result, many softgoods companies have entered the hardgoods category, which they have identified as a highly lucrative market segment,” says Cyrus Bulsara, PCR president.
The study indicated that in 2011, brands continued to struggle for industry domination and leadership. Erosion occurred with major brands, as new entrants increased their market share, and captive store brands gained in importance.
Some highlights of the new study include:
- Premium and private label brands were affected by major distribution changes and direct sales.
- Sales of salon-only exclusive appliances grew by 7.8%, but the pro beauty gray market category grew 8.9%.
- Important growth factors affecting the appliance market were the continuing trend of at-home hair maintenance, the popularity of straightening and conditioning, new dryer technology, plus the resurgence of curly looks. New high-tech product features, higher premium prices and trendy new appliances also supported growth.
- Curling and flat irons together grew at 11.5%; blow dryers grew 8.4% and clippers/trimmers at 2.7%.
- Continuing gray market diversion accounted for 26.7% of all appliances sales, with ‘exclusive’ salon appliance lines now available at major drug chains, Sephora, Target, Bed Bath & Beyond and other retail stores.
- The study identifies significant changes at Bio Ionic, Paul Mitchell, Cricket, GHD, FHI Heat, HAI Elite and T-3.Andis, Wahl, Oster and Forfex, the market leaders in the clipper/trimmer category, are reviewed in depth.
- The study includes new, in-depth, coverage of shears, a leading must-have category in every salon and school.
The study covers major trends and influences on the market, as well as 5-year growth projections, plus upcoming market needs of salons/consumers. In addition, the study now also audits leading salon industry store stocking by brand, manufacturer and price. Trade advertising data for appliances and shears are now reported in greater depth, along with an analysis of all promotions. A special section reveals market shares for top companies and names more than 130 North American brands.