Salon Business News

2012 CPNA's Discover Beauty Line-up Announced!

Lauren Salapatek | April 24, 2012 | 8:48 AM

The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its sixth year of matching leading retailers with emerging beauty brands in 2012. Companies from all over the world must be selected to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the "next big thing."
Discover Beauty participants are provided with high-profile visibility and key placement on the show floor to help ensure they receive a high return on their investment, which translates into strong retail buyer partnerships. In addition, they’re guaranteed one-on-one pre-scheduled appointments with specialty retailers on the first day of the show.

All Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a private reception.

Below is the initial list of the 2012 Discover Beauty exhibiting companies:

GOLDFADEN MD is a dermatologist developed, natural skincare line. The non-prescription skincare solutions utilize active plant cells and anti-oxidant rich botanicals. GOLDFADEN MD’s problem-solving skincare remedies target a range of specific skin concerns inspired by treatments developed in Dr. Goldfaden’s South Florida dermatology practice.

Created by Oscar Hevia, MD, cosmetic dermatologist and founder of The Hevia Center for Research, the Hevia Skin Science line uses scientifically formulated active ingredients to help prevent skin aging and encourage rejuvenation. This line also contains proprietary, patent-pending and exclusive ingredients.

Layla Cosmetics has been creating trend setting and cutting edge products from Milan for over 70 years. Fusing the latest in technology along with an Italian fashion influence, Layla reveals their newest collections for the first time to the U.S. market.

Irish beauty brand KARORA, offers modern women a glamorous choice in the natural beauty category with a true skin caring approach to faux tan. KARORA’s botanical bronzing collection delivers custom colour technology, with natural and organic bronzing formulas enhanced with signature ingredients of açaí berry and argan that provide intense skin treatments. This is pure bronzed perfection with a botanical twist at luxe for less price points.

Marula The Leakey Collection, is an oil that boasts higher levels of antioxidants than Argan or Grape Seed Oil, offering better absorption and hydration. Clinically-proven and physician-endorsed, this product offers protection against environmental stressors and damaging free radicals, which can lead to signs of premature aging.

Niki Saint Pierre Botanical Cosmeceuticals is a facial skin care line of intensive overnight treatments that support the skin's natural functions, restores nutrients and revitalizes suppleness. Free of parabens, mineral oil, synthetic fragrances and coloring.

Created by men specifically for men, Recipe for men is pure hydration and energy for the skin. Developed in the harsh winters of Scandinavia, the formulations are carefully selected to fit a man’s needs.

TEMPTU, the leader in AIRbrush Makeup was founded in 1981. With the introduction of the AIRpod Make-up System, TEMPTU has revolutionized make-up application for every woman.

Cosmoprof North America will take place July 22 - 24, 2012 at the Mandalay Bay Convention Center in Las Vegas, NV. Stay tuned for regular CPNA show updates, and for more information, visit and

2012 CPNA's Discover Beauty Line-up Announced!

Related Topics:
Facebook Comments

More from Salon Business News

Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Salon Business News
Salon Business News

Day 1 & 2 From HAIR+ Summit

October 20, 2016

Earlier this week, MODERN SALON MEDIA hosted the first HAIR+ Summit in Atlanta, offering stylists and salon owners the opportunity to dive deep into the causes of thinning hair and hair loss, while exploring the many solutions available for their clients who suffer from hair loss issues. Find out what happened each day at the event and learn who was there by browsing through our pictures.

Load More