Close
Management Practices

Insider Tips For Retail Success From Techniques Salon and Spa

Maggie Mulhern | July 31, 2013 | 7:00 AM

Retail is a big part of the success of the Techniques Salon and Spa of Blackwood, NJ. Owner Christy Cholerton has been studying retail for years and has a fresh philosophy that works for her staff, clients and bottom line.

Although six lines are retailed in the salon, Cholerton focuses on one line every two months, offering promotions and incentives while displaying the "focus" line throughout the salon. Modern stopped by during the Alterna promotion and witnessed the success of the focus concept. Clients were gobbling up the products which were displayed on multiple shelves in the front, back and side of the salon.

"It's more than making it visible," says Cholerton. "We introduce guests to the line at the station and then offer discounts for multiple purchases. It's also a great way to get the product in the hands of the stylist."

Techniques competes comfortably with mass market outlets. "We carry high grade, professional products, but offer at price points to compete with the drug store brands. We also make sure to offer products that have different price points within the line."

The product focus has really worked for Techniques, with booming success for all involved. Watch this video and learn Cholerton's insider tips, including her philosophy of treating shampoo, conditioning treatments and styling products as if each works best when working together.

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More