Salon Business News

Social Media at The Studio: Wella HQ Hosted "Building Your Brand"

Anne Moratto | July 8, 2013 | 1:32 PM

Social Media at The Studio: Wella HQ Hosted "Building Your Brand" 


















“If you think you don’t have a social media presence now, guess what, you do because people are talking about you and reviewing you even if you’re not paying attention.” Kelly Ehlers, President of Evoke Brand Strategies and a Guest Blogger on MODERN SALON. Ehlers recently taught a class on how hairdressers can harness the power of social media to build their brand at The Studio, an education center at Wella Headquarters in Woodland Hills, CA. Hairdressers with all levels of social media expertise attended but the through line for all was that each must know their strength and define their “X” factor to determine what social media strategy and platform will work best for them.

“Social media is about a conversation.  How do you create a return on your investment so they land in your chair?” said Ehlers. Get engaged.  “The ‘If I build it, they will come’ mentality does not work in social media.”

Social Media at The Studio: Wella HQ Hosted "Building Your Brand"

Socially-savvy talking points:

  • Don’t try to be all things to all people. Find a platform that works for you.
  • Hone in on what works for you and your goals and then mastering that platform
  • Social demands a human touch.  It’s not promotional.  It’s about conversation. 
  • Capitalize on your clients social surfing in the chair.  Have them follow you, tag you.
  • Social media is not a popularity contest.  Followers don’t equal influence.  Focus on delivering value, where and how your clients want it.
  • Value is only created through an exchange of information—not spam.
  •  Include your social media links in traditional advertising
  • Involve team in content development, reward team for participating, create contests of future work, encourage tagging, sharing and commenting



Future Evoke seminars for Wella will be held at both the New York and Woodland Hills studios:


 - 2-hour class: September 18th 

 - 6-hour, hands on class: December 15th 

 Woodland Hills

  - 6-hour, hands on class: October 20th 

 For more, call the Studio Concierge at: 800-422-2336

Facebook Comments

More from Salon Business News

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Load More